SEO is the art of appearing high in Google’s mind and improving the volume & traffic of customers on your website. The best part of SEO is generating potential customer leads from customers who are interested in knowing more about your products or service. However, very few people understand the art of SEO which comprises of plethora of activities to optimize your digital presence. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, it’s equally important to market the content. Appearing on the first page of a Google search doesn’t happen overnight. It requires a robust SEO strategy and needs to be a continuous process. As technology advances, search engines also adapt to these variations by altering their algorithms that define how you website gets ranked. Customers will be able to find you and your business easily when they are looking up relevant information that pertains to your business.