It is imperative to have a digital strategy in order to help you take the right decisions and make a company successful on the online space. A strategy provides a framework that gives a coherent sequence to follow to ensure inclusion of all key activities of strategy development and implementation.
There are various digital marketing channels available for a business. However it is a challenge to select which channel is apt for your business. We believe in creating strong digital marketing strategy for you by understanding your marketing goals. We strongly believe that the only metrics of successful marketing is revenues from customers and we help you achieve more of it by rendering services.
Content marketing plays a very pivotal role in strategy which focusses on creating valuable, relevant, and consistent content to attract and retain a defined audience, ultimately leading to drive profitable growth. Various mediums like blogs, creating eBooks, case studies, white papers, presentations or infographics are used to fulfil content requirements.
Digital Media Channel Planning & Budgeting:
In order to yield the best outcomes, digital media should be integrated with other forms of marketing. As social media continues to become a key element of everyday life, it will become more important to leverage it order to succeed in your business. There are various channels available to communicate and they must be utilized as per their reach towards a particular audience. The channels include:
Facebook is the world’s largest online social networking website that connects people and businesses with friends and those of like interests. It is a great for B2B and B2C businesses. You can reach out to almost any kind of general consumer, you just need to learn in what groups and pages your targeted customer stay and frequently visit.
LinkedIn is the largest global professional networking website. It allows members to create business contacts, search for jobs, find potential clients and create groups based on like interests. Reaching out to professionals, business owners and other Business-to-Business (B2B) leads and targeted customers, then LinkedIn would be the perfect social network for you.
YouTube allows users to easily upload and share video clips across the internet through websites, mobile devices, blogs and email. Users consist of both individuals, and B2B and B2C businesses. YouTube lets businesses show their products/services in action or build reputation as an expert in a field.
Twitter is the social networking and micro blogging site that allows users to send 140-character posts and real-time updates. It’s an amazing platform for thought leaders, B2B and B2C businesses. Also if you are trying to develop a new business , it’s a fabulous medium for generating fast brand awareness.
Instagram is a fast and fun way to share photos. It’s as easy as taking a picture or video, choosing a filter to transform its look and feel and then sharing it via Facebook, Twitter and man more mediums. Instagram helps t build trust, personality, increase traffic & reach along with free advertising !
Google Plus (Google+) is both a social destination and a social layer over Google’s products and services. It’s the second-largest global social networking site behind Facebook. Business owners should however learn how to make a respectable presence at Google+ as this may be a great factor that will influence the manner in which SEO will behave in the near future.
SlideShare is a great tool that offers users the ability to upload and share PowerPoint presentations, Word documents and Adobe PDF Portfolios, whether publicly or privately. This tool is great for businesses that present regularly and are looking to help get their content out to the masses. It also plays an important role in SEO.
Pinterest is where you go to discover new things and collect stuff you love. If you find something online that you want to remember or reference again, just “pin it” to your board on Pinterest!. This tool is great if you’re focusing on visuals for promoting your brands and products.
Blogs are vehicles for individuals and companies to express and share expertise and thoughts on a particular subject while interacting with followers via comments. Originally single-author, many blogs are now authored by multiple people/voices at B2B and B2C organizations.
For the all the above channels, it’s important to allocate the budgets in the right areas. We help our clients to decide what channel is beneficial for them after considering the positive and negative aspects. In case of paid campaigns, we help our clients in terms of how to spend and how much to spend on a particular channel depending upon the product and services as well as business goal. We help our clients to get maximum benefits out of the money spend, and provide customize solutions according to their budgets. As with any other element of your budget, social media needs to have an allocation and it needs to be justified on performance.